How It Works

The Investor and Fundraiser Journey

3 Simple Investor Steps

Register with Simple Equity

You must register before you are able to invest with Simple Equity.  It is free to register, takes 5 minutes to complete and does not place any obligation on you whatsoever.  

To invest, you need to run through a risk assessment and investor classification.  We also need to comply with our legal obligations in order to fight fraud and money laundering.  

Select and Invest

Once you become a fully approved investor, you will be able to fully access our 'simple' marketplace. 

You can ask questions of property experts and review the project credentials before you invest.  It is then a few clicks to make your investment online.

Experience the Journey

If your pledge is successful and the fund raise completes, you will then be part owner of the business.   

Your engagement with fundraisers doesn't stop there as you have the option to engage further through site visits, webinars, regular updates etc.  Every project is different.
Any payments such as dividend payments are also made.

3 Simple Fundraiser Steps

Deal Packaging

In order to be considered for a fund raise, you must first provide details about you, your company and the project.   This information will not be visible to the public.   

Once this happens, the project goes through a full assessment and project packaging to get the project ready for launch.  The final step is to make this 'live' following a final compliance review.


Promotion is a joint effort and we run through this as part of the packaging process.  

There will be questions that are asked throughout the raise and we work together to get these questions answered.

Structured Closing Process

Once pledged, we will transfer funds to your business once the paperwork is completed.  We have an automated process to manage paperwork such as the shareholder agreement.

You will be able to continue engagement with your Investors through the platform, providing updates and them providing feedback.  

Investing in early stage companies involves risks, including loss of capital, illiquidity and dilution, and it should be done only as part of a diversified portfolio. Returns on your investment cannot be guaranteed.