All persons who register as an 'investor' on this website should read carefully the following warnings before making any investment.
YOUR PERSONAL DECISION TO INVEST
A decision to invest in a company is a personal decision by you and that no responsibility for the consequences of that decision is accepted by Simple Equity, a trading name for Simple Property Ltd (Simple Equity) or by any of its directors, agents, employees or other members.
To invest through Simple Equity you need to understand the following important risks:
LOSING ALL OF YOUR INVESTMENT
Investment, whether in new or existing businesses, carries high risks as well as the possibility of high rewards. Accordingly each investor should consider very carefully whether such investments are suitable in the light of personal circumstances and commitments and the financial resources available to each Investor. Simple Equity does not promise any return on investment nor that the value of any investment will be maintained. Engaging in any investment activity may expose you to a significant risk of losing all of your investment.
Most of the fundraising (Investee) companies which are listed on Simple Equity are new companies with limited if any track record. These companies will provide information such as their business plan and financial forecasts. Please be warned that these documents are not guarantees that the relevant company can achieve what it is hoping to do. Equally the information provided may state certain facts and statements, and again please be warned that Simple Equity is not responsible for checking the accuracy of these facts and statements (which may not always prove to be true or complete).
If a company you invest in fails, neither the company – nor Simple Equity – will pay back your investment.
NO ESTABLISHED MARKET - LACK OF LIQUIDITY
As an investor you should be aware that no established market exists for the trading of shares in private companies (which the companies that are listed on the Simple Equity platform are), and such shares are not easily realisable. It must be appreciated that there could be difficulty in selling such investments at a reasonable price and, in some circumstances, it may be difficult to sell them at any price.
LACK OF DIVIDENDS
The companies pitching on Simple Equity are early stage companies, and these companies will rarely pay dividends to their investors. This means that you may not see a return on your investment until you are able to sell your shares. Profits are generally re-invested into the company to fund growth. Companies have no obligation to pay shareholder dividends.
POSSIBILITY OF DILUTION
All companies who pitch through Simple Equity offer Ordinary Shares, which include pre-emption rights that protect an investor from dilution. Companies must give shareholders the opportunity to buy additional shares during a subsequent fundraising round so that they can maintain or preserve their shareholding. Dilution affects shareholders who do not buy any of the new shares being issued. As a result an existing shareholder's proportionate shareholding of the company is reduced, or ‘diluted’. This has an effect on a number of things, including voting, dividends and value of shareholdings.
THE NEED FOR DIVERSIFICATION
Diversification by spreading your money across multiple investments will reduce risk. Investors should only invest a proportion of their available investment funds due to the high risks involved.
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